Fathom captures the deal conversation. Pace helps it close.

Deals are won in conversations. Fathom captures every one. Pace layers those conversations with email, Slack, and CRM data across every deal, scores each one, and shows leaders and reps where the quarter is heading and why.

Book a call See pricing

Fathom callOct 19 · 32 min

Security review follow-up

Priya confirmed budget and pulled in their security lead. Close moved to Nov 28.

Pace deal readUpdated just now

Halden Labs · Platform

$84K · Negotiation · Close Nov 28

72%

Win probability1 risk2 next steps

Better together

One understands the buyer. The other runs the pipeline.

Fathom understands the buyer

Every call is captured, summarized, scored against your methodology, and synced to your CRM.

Pace runs the pipeline

It connects every conversation to its deal, adds email, Slack, and CRM data, updates win probability, and turns risks into next steps it often completes automatically.

Together, the forecast reflects reality

Reps sell instead of doing admin. Leaders call the quarter on what buyers actually said, not on stale stages.

How it works

The truth about a deal lives in the conversation.

Fathom captures and understands it. Pace connects it to everything else and turns it into deal-level action and a forecast you can stand behind.

01 · Listen

The conversation

The buyer's goals, issues, and partners
Where the deal is really decided

02 · Capture

Fathom captures it

Transcript and summary
Methodology scorecards
CRM field updates

03 · Activate

Pace connects it

Adds email, Slack, and CRM data
Updates win probability on every deal
Turns risks into next steps
Builds the forecast

04 · Close

The deal moves

Reps sell instead of doing admin
Leaders see where the quarter is heading, and why

What the buyer says on the call shapes everything Pace does next, from the CRM update to the forecast.

Who does what

Fathom is built around the meeting. Pace is built around the deal and the quarter.

Area

Fathom

Pace

Built for

Everyone in the conversation: reps, managers, CS, and support

The seller and the sales leader

Works from

Every meeting, across Zoom, Meet, Teams, and more

Calls, plus email, Slack, and CRM data

Scope

Every call

Every deal, every rep, the whole quarter

Core output

Transcript, summary, and action items for that call, methodology scorecards, CRM field updates, AI-generated emails, and Ask Fathom

Win probability, risks, next steps, and the forecast

For leaders

Coaching metrics, scorecards, and the buyer's exact words on any deal

Quarter progress, quota attainment by rep, and where the forecast is heading and why

Where work happens

Fathom for call review and coaching, plus the tools it syncs to

Pace: tasks, emails, and deal updates in one place

Fathom stays the source of truth for what was said.
Pace is where that truth becomes pipeline action and a forecast.

Why you need both

Each half of a deal fails alone.

A deal closes when the team both understands the buyer and acts on what it learned.

Conversation without activation

You know exactly what the buyer said, but it stays in the individual calls. Without a link to the email thread, the CRM stage, and the rest of the pipeline, the forecast runs on a rep's gut feeling.

Activation without conversation

The system acts on whatever it can see: CRM fields, email threads, and guesses. It misses the buyer's real goals, concerns, and partners, because those come out on the call.

Both together

Every conversation is captured, and every conversation moves the deal. The rep sells, the system does the follow-through, and the leader sees the quarter as it really is.

You can't close a deal without listening to the buyer. You can't scale the follow-through without Pace.

What Pace does for you

Pace doesn't stop at insight. It acts on it.

The work gets done whether or not anyone remembers to do it.

For CROs and sales leaders

The quarter, with clarity

Know where the quarter is heading, and whyRep commit, manager roll-up, and Pace's AI forecast, side by side, all backed by what buyers said on Fathom calls.
Find what's at risk without reviewing every dealPace does that for you, with the buyer's words as evidence.
Track quota by sellerQuarter progress and each rep's attainment in one view.
Know what needs to happen nextNext best actions on every deal, not just a list of risks.

Pace forecasting view showing closed won against quota, AI forecast, commit, best case, and pipeline by team. — **AI-assisted forecasting.** Commit, best case, and Pace's AI forecast against quota, by team and by rep.

Already running on Fathom calls

Nothing to build. Live from day one.

One connectionAn admin connects Fathom once with OAuth, and it covers the whole team.

90 days of historyThe first sync pulls the last 90 days of calls, then keeps up with every new one.

Every call on its dealMatched to its account and deal with no manual tagging, and linked back to the recording in Fathom.

Used by FathomFathom's own sales team has worked its pipeline in Pace since August.

Pricing

Only pay for quota carriers.

Every Fathom user gets Pace. You only pay for deal owners, and your Fathom plan stays as it is.

$30

per deal owner per month

Charged only for people who own deals and carry a quota
Leaders, managers, CSMs, and ops use Pace at no extra cost
Your Fathom plan stays as it is
One admin connection, with 90 days of call history on day one

Take me there

Get started today

Every conversation, in the forecast.

Book a call with the Pace team.